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Wanted: Podcasting Survival Guide
Monday, December 29, 2008
I joke, but it’s very serious for the companies and people affected by the economic slow down and, more specifically, the waning interesting in “podcasting” as it becomes more integrated into “media.” The latest victim is Podango, podcasting web host, network and, well, I don’t know. Of course, it’s not like this wasn’t predicted two years ago. It was.
What’s the lesson? I’m not sure yet, but right now there are two: Have a solid business plan where you sell something (instead of giving everything away for free) and sometimes risking it all on a new “technology” or “fad” may not work out.
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