On his law marketing blog, Kevin O’Keefe, of LexBlog, offers solid advice to lawyers looking to jump into podcasting. Despite the slow-down in the buzz and hype surrounding podcasting, Kevin is still getting a lot of questions from clients about podcasting. Here’s his advice (which is applicable to everyone, not just lawyers) on what to consider when creating a podcast:

The thing you have to be careful for: it may sound great going in, but then you have a lawyer who is better equipped to write than to be on a podcast. Some lawyers are better conversationalists than writers. Maybe they’re better for podcasts. Some lawyers are better writers than conversationalsists. They should stick to writting.

You also need to be cognizant of the fact it’s not just the recording that’s sitting there at your blog or your website that’s critically important. It’s setting up the RSS feed, because for the person that comes to your blog and says, “This is interesting, I think I may listen to these podcasts in the future”…they’re not going to remember to come back

Read Kevin’s write-up: Should I add podcasts to my law blog?