While on business and conference-going on the west coast, my co-author of The Business Podcasting Book Greg Cangialosi was interviewed today for the City Biz List about B2B podcasting. After a short introduction Greg gets right to the point about why podcasting matters to business:

Simply put, podcasting presents yet another opportunity for an organization to extend their message. It provides the ability to publish content that can literally go global, while at the same time building a base of subscribers tuned in to what your organization has to say. A good podcast initiative can extend every marketing or communications effort that an organization currently employs. The most common uses for podcasting are advertising / marketing, public relations, education & outreach, and training.

The entire first part of the interview is there for you to read and you can then listen to the second half in audio form. Don’t miss the nice collection of podcasting-related links at the bottom of the interview.