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Ryan Irelan, Editor - listen@podcastfreeamerica.com
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Greg Cangialosi on B2B Podcasting
Wednesday, February 13, 2008
While on business and conference-going on the west coast, my co-author of The Business Podcasting Book Greg Cangialosi was interviewed today for the City Biz List about B2B podcasting. After a short introduction Greg gets right to the point about why podcasting matters to business:
Simply put, podcasting presents yet another opportunity for an organization to extend their message. It provides the ability to publish content that can literally go global, while at the same time building a base of subscribers tuned in to what your organization has to say. A good podcast initiative can extend every marketing or communications effort that an organization currently employs. The most common uses for podcasting are advertising / marketing, public relations, education & outreach, and training.
The entire first part of the interview is there for you to read and you can then listen to the second half in audio form. Don’t miss the nice collection of podcasting-related links at the bottom of the interview.
US Podcast Audience Reached 18.5 Million in 2007
Wednesday, February 06, 2008
According to the latest report by eMarketer, podcasting has seen a surge is ears and dollars. Not only did the report predict a increase in audience, but also in ad dollars spent, which has been the big elephant in the room for indie podcasters.
Podcasting Equipment Guide from Hivelogic
Tuesday, January 15, 2008
Dan Benjamin and John Gruber do a very popular (~10k downloads per show) technology podcast called The Talk Show. Now that they have some episodes under their belts, Dan posted how he approached getting podcast hardware for both himself and John to use. It started out very simple and inexpensive and — through trial and error — became more expensive, better quality and much, much more predictable show-to-show.
Dan put in a lot of time testing around different hardware configurations to come up with what he and John are currently using. So, his advice comes from the experience of ordering hardware, trying it out and then returning it if it didn’t work out.
Read Dan’s entire podcast equipment guide on his website.
XM Radio Offers Podcasts
Tuesday, December 11, 2007
According to Radio Ink, an industry magazine, XM Radio is now offering podcasts of a selection of its programming. Podcasts will be available the after the show airs. An interesting move on XM’s part, considering so many people think podcasting is a direct competitor with satellite radio (I don’t, but some do). You can subscribe to the podcasts in iTunes using this link.
Holiday Weekend Homework
Wednesday, November 21, 2007
All new media producers, I have some homework for you this holiday weekend.
Stop what you’re doing. Stop creating that podcast, making that video, updating your website.
Stop it all and go observe the new media storm that Gary Vaynerchuk is creating with Wine Library TV. He should be the case study for everyone interested in creating new media.
I’ve been following Gary since he bought my friends’ social wine website Cork’d. Anyone can have energy, but Gary has three things all at once: energy, knowledge and branding know-how.
I’m not asking you to emulate Gary or steal his schtick. There will not be another Gary V. But we can all learn from how he uses new media to take a internet wine shop and get it national recognition.
Demo Video of Wizzard’s iPhone Web App
Tuesday, November 20, 2007
Dave Mansueto of Wizzard Media (and Libsyn) did an informal video demo of their new iPhone application, Wizzard Media Receiver. I pulled out my iPhone and followed along with Dave. You can bet that I’m going to sign up for an account and use this service while on the road in the car to satisfy those “OMG everything on my iPod sucks” moments we all have.
Podcasts are streamed over the network to your phone. If you’re on EDGE, this may be a bit slow, but mp3s do stream pretty reliably on the slow AT&T;data network. I have not yet tried out the Wizzard Media Receiver on EDGE, but will while traveling in the car over the US Thanksgiving holiday.
The service is still “beta,” so you may find some rough patches along the way. Other than some design and user interface issues, the web application looks pretty solid and well on its way.
To see the app on your iPhone, go to http://iphone.wizzard.tv.
BlogWorld Expo Review from Scott Bourne
Wednesday, November 14, 2007
Scott Bourne (of Podango, Online Media Tips and Apple Phone Show) wrote up a thoughtful wrap-up post on the BlogWorld & New Media Expo in Las Vegas.
I didn’t attend this conference, but it was attended by many of the thought leaders in the new media space and it seems to have come off as a success.
Point #6 of Scott’s post is what I found most interesting.
6) The bloggers at the show who weren’t podcasting were the people most interested in the podcast track. They primarily wanted to know if they should start podcasting and how to do it.
This is exactly the kind of audience that podcasting evangelists, like myself, should reach out to. The New Media Expo next year in Las Vegas will focus on learning how to podcast and become better at the craft. This is so important because we could easily drown ourselves out with echo chamber podcasting talk that leaves out the very people who will help move podcasting to “the next level” and gain a larger audience.
Podcasting hasn’t even come close to peaking, in terms of people that are interested in learning more and possibly getting into the creation end. It’s encouraging to see so many people at BlogWorld dipping their toes into this new media landscape.
2008 iPod + iPhone Buyers’ Guide
Saturday, November 03, 2007
iLounge has released their annual iPod (+ iPhone) Buyer’s Guide. It is 100+ magazine-style guide that covers everything you’ve ever wanted to know about iPods and iPhones. The guide is available in a full-format or in a smaller version for the iPhone or iPod Touch.
Planning and Automating Your Podcast Workflow
Wednesday, October 03, 2007
If you weren’t at the expo this year or had to leave town before my Sunday late morning talk, I’ve posted some links and slides to a new site called Podcast Workflows. I don’t have any immediate plans to build out this site, so for now it’ll just host my slides, some links and possibly pull in some articles I’ve written on the topic.
Best Little Recording Kit
Saturday, September 29, 2007
Susan Kitchens at Family Oral History wrote about a very detailed description (and the process of deciding what to buy) of her portable recording rig. And this isn’t some oversized buffoon of a rig — no, this thing is tiny and waterproof. Be sure to read the whole article, to not only learn what she used to assemble her kit, but to also learn about how she decided.
Read: My recording kit (and how I chose it)
[via Doug Kaye]
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