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8 step guide to podcast marketing
Saturday, June 28, 2008
Podcasting leader Christopher Penn has published a short PDF guide, 8 step guide to podcast marketing, that seeks to help you jump start how you’re marketing your own podcast. This is a very short PDF and covers topics that include whether your podcast is worthy of buzz, is easily found and how you’re measuring your success. The PDF is a free download and there is also a MP3 version available. There is no information to give to get it, just click on the link.
Publishing a Podcast with ExpressionEngine
Tuesday, June 24, 2008
If you’re a user of the wonderful ExpressionEngine CMS (this site has been running on it for more than 2 years) and want to easily and efficiently publish a podcast with it, I just released a new screencast you might be interested in.
The latest episode of the ExpressionEngine Screencasts covers how to publish an iTunes-compatible podcast feed and manage your podcast episodes using EE. The screencasts are about 30 minutes long and are only $5 each and available from the Pragmatic Bookshelf store.
Voice Over Training
Saturday, May 10, 2008
One of the obvious aspects of podcasting is using your voice. And using it properly. If you’re looking for some more information about how to improve your voice technique in your podcast, I’d suggest checking out the Voice Over Experts Podcast from Voices.com.
Greg Cangialosi on B2B Podcasting
Wednesday, February 13, 2008
While on business and conference-going on the west coast, my co-author of The Business Podcasting Book Greg Cangialosi was interviewed today for the City Biz List about B2B podcasting. After a short introduction Greg gets right to the point about why podcasting matters to business:
Simply put, podcasting presents yet another opportunity for an organization to extend their message. It provides the ability to publish content that can literally go global, while at the same time building a base of subscribers tuned in to what your organization has to say. A good podcast initiative can extend every marketing or communications effort that an organization currently employs. The most common uses for podcasting are advertising / marketing, public relations, education & outreach, and training.
The entire first part of the interview is there for you to read and you can then listen to the second half in audio form. Don’t miss the nice collection of podcasting-related links at the bottom of the interview.
Lawyers Ask: Should I add podcasts to my law blog?
Wednesday, January 30, 2008
On his law marketing blog, Kevin O’Keefe, of LexBlog, offers solid advice to lawyers looking to jump into podcasting. Despite the slow-down in the buzz and hype surrounding podcasting, Kevin is still getting a lot of questions from clients about podcasting. Here’s his advice (which is applicable to everyone, not just lawyers) on what to consider when creating a podcast:
The thing you have to be careful for: it may sound great going in, but then you have a lawyer who is better equipped to write than to be on a podcast. Some lawyers are better conversationalists than writers. Maybe they’re better for podcasts. Some lawyers are better writers than conversationalsists. They should stick to writting.
You also need to be cognizant of the fact it’s not just the recording that’s sitting there at your blog or your website that’s critically important. It’s setting up the RSS feed, because for the person that comes to your blog and says, “This is interesting, I think I may listen to these podcasts in the future”…they’re not going to remember to come back
Read Kevin’s write-up: Should I add podcasts to my law blog?
Podcasting Equipment Guide from Hivelogic
Tuesday, January 15, 2008
Dan Benjamin and John Gruber do a very popular (~10k downloads per show) technology podcast called The Talk Show. Now that they have some episodes under their belts, Dan posted how he approached getting podcast hardware for both himself and John to use. It started out very simple and inexpensive and — through trial and error — became more expensive, better quality and much, much more predictable show-to-show.
Dan put in a lot of time testing around different hardware configurations to come up with what he and John are currently using. So, his advice comes from the experience of ordering hardware, trying it out and then returning it if it didn’t work out.
Read Dan’s entire podcast equipment guide on his website.
NFL Rants and Raves podcast featured in OC Register
Tuesday, December 11, 2007
Steven Miranda and Jeff Ellis of the NFL Rants and Raves podcast werefeatured in the Orange County Register today. These guys are full of enthusiasm and create their shows in the comfort of their own home.
With Ellis, “the fan,” and Miranda, “the fanatic,” the duo recorded their football show in a corner of Ellis’ living room. They shared one microphone and were often face-to-face when arguing out their sometimes opposing viewpoints on the show.
A nice break from most podcasting articles, they also shed a little light on how much it costs them to run the podcast month-to-month:
Hosting and equipment run about $100 per month which is covered mostly through donations on the Web site from loyal listeners. They hope to make profit with their recently opened online merchandise store and hope this could become something more full-time.
Their goal? To get paid to watch football. Sounds like a fine plan to me!
Holiday Weekend Homework
Wednesday, November 21, 2007
All new media producers, I have some homework for you this holiday weekend.
Stop what you’re doing. Stop creating that podcast, making that video, updating your website.
Stop it all and go observe the new media storm that Gary Vaynerchuk is creating with Wine Library TV. He should be the case study for everyone interested in creating new media.
I’ve been following Gary since he bought my friends’ social wine website Cork’d. Anyone can have energy, but Gary has three things all at once: energy, knowledge and branding know-how.
I’m not asking you to emulate Gary or steal his schtick. There will not be another Gary V. But we can all learn from how he uses new media to take a internet wine shop and get it national recognition.
Tips for Creating a Great Sound-seeing Tour
Saturday, November 17, 2007
The Traveler’s Notebook has a great article on creating better audio or sound-seeing tours. They are a popular podcast format and when done well can be very powerful and a real treat to listen to. Unfortunately, poorly done sound-seeing tours are some of the worst podcasts out there.
The article lists ten tips for creating compelling sound-seeing tours and they’re all good. One thing that wasn’t explicitly noted is that you don’t have to record all of your audio on location. Bring a good mic and back in a quiet hotel room (or wherever it is you’re staying) you can do some refined voiceover work and layer it over some ambient sounds from the location you’re touring.
Another great tip that doesn’t just apply to sound-seeing tours is:
8. Keep things moving – short and sweet. “People have a very short attention span, and anything over an hour is completely lost on people – their eyes begin to glaze over. So you’ll have to decide which stories to leave out of the tour. Our tours are also short from a distance perspective, rarely over a mile.”
If you do sound-seeing tours or have an interest in getting started this article is a great starting point!
Great Music for Your Podcast
Tuesday, September 18, 2007
Did you know that there’s a great source for quality music that you can use—for free—in your podcast?
Not only is this true, but it’s been the case for a couple of years. Magnatune Records is an independant label that licenses its music using the Creative Commons license and offers flexible pricing for people interested in purchasing the music.
By giving attribution you can use any of the music from Magnatune’s catalog for free. Free!
Read up on the whole thing over at Podcasting News: Magnatune Embraces Podcasting
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