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Ryan Irelan, Editor - listen@podcastfreeamerica.com
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Wanted: Podcasting Survival Guide
Monday, December 29, 2008
I joke, but it’s very serious for the companies and people affected by the economic slow down and, more specifically, the waning interesting in “podcasting” as it becomes more integrated into “media.” The latest victim is Podango, podcasting web host, network and, well, I don’t know. Of course, it’s not like this wasn’t predicted two years ago. It was.
What’s the lesson? I’m not sure yet, but right now there are two: Have a solid business plan where you sell something (instead of giving everything away for free) and sometimes risking it all on a new “technology” or “fad” may not work out.
8 step guide to podcast marketing
Saturday, June 28, 2008
Podcasting leader Christopher Penn has published a short PDF guide, 8 step guide to podcast marketing, that seeks to help you jump start how you’re marketing your own podcast. This is a very short PDF and covers topics that include whether your podcast is worthy of buzz, is easily found and how you’re measuring your success. The PDF is a free download and there is also a MP3 version available. There is no information to give to get it, just click on the link.
Lawyers Ask: Should I add podcasts to my law blog?
Wednesday, January 30, 2008
On his law marketing blog, Kevin O’Keefe, of LexBlog, offers solid advice to lawyers looking to jump into podcasting. Despite the slow-down in the buzz and hype surrounding podcasting, Kevin is still getting a lot of questions from clients about podcasting. Here’s his advice (which is applicable to everyone, not just lawyers) on what to consider when creating a podcast:
The thing you have to be careful for: it may sound great going in, but then you have a lawyer who is better equipped to write than to be on a podcast. Some lawyers are better conversationalists than writers. Maybe they’re better for podcasts. Some lawyers are better writers than conversationalsists. They should stick to writting.
You also need to be cognizant of the fact it’s not just the recording that’s sitting there at your blog or your website that’s critically important. It’s setting up the RSS feed, because for the person that comes to your blog and says, “This is interesting, I think I may listen to these podcasts in the future”…they’re not going to remember to come back
Read Kevin’s write-up: Should I add podcasts to my law blog?
Podcasting as a Marketing Tool
Tuesday, November 14, 2006
Jason Van Orden lists out 17 Reasons Why Podcasting is a Perfect Interactive Marketing Tool and makes a case for why you should be using podcasts in your business. I think an important thing to come away from this with is that it can help build a trustful relationship with your customers. Whirlpool is an excellent example of this.
Elections = Business for Podcasters?
Tuesday, November 07, 2006
Scott Bourne thinks so. He’s done several podcasts for political candidates and sees it as an booming business. While you certainly can’t rely on it as the only source of business, doing audio production and syndication of podcasts is a great way to supplement your business.
Genesis of the Disneyland Podcast
Sunday, November 05, 2006
Michael gives a quick rundown on how one of the earliest corporate podcasts got started. You can also see Greg’s photos of some location work for the Disney.
Paying Podcasters
Sunday, September 17, 2006
Michael announces that GigaVox has just had its largest payroll month ever. Nice!
Who’s a Podcast Professional?
Tuesday, April 11, 2006
Michael Geohagen asks a good question. What’s the definition Podcast Professional? Is it a broadcast professional who starts to podcast? A person who earn some money from podcasting (through consulting, production or otherwise)?
Well, I think if anyone qualifies as a podcast professional it’s Michael. He’s responsible for some excellent podcasts (Grape Radio, Reel Reviews, Official Disney Podcast) and is a leader in the space. Another person I’d recognize as a podcast professional marketing professional (and sometime guest author here at PFA) Greg Cangialosi. He’s worked on podcasts for Disney, GM and Verizon Wireless.
Go read the whole thing.
Podcast Professional - A Definition?
Are you a professional if you earn your living podcasting? A few of us can answer yes to this question. Are you a professional if you create and deliver quality content that you give away with no financial incentive? I know countless people who can say yes to this. Are you a professional if others turn to you for guidance, advice and consulting – often paying for the privilege? Again, some of us can say yes to this. The person interviewing me, I found out, meant people skilled in interviewing and the production of audio shows. Fair enough. I know many people who work very hard on their interview and audio production skills. Are they professional podcasters or professional interviewers?
Podcast Sponsorships Underpaid?
Friday, March 10, 2006
Why Podcast Sponsorship Deals are “Confidential.†at MWGblog
Why is that? I know what it costs to run a 30 second ad during the Super Bowl, why is the cost for sponsoring a podcast top secret? The answer is simple; the amounts involved are embarrassingly low. I know they are, if they weren’t people would be “leaking†them non stop. Instead, people are using terms like “fair†and “we are excited a major sponsor is involvedâ€Â, that is code for underpaid.